Privacy policy

1. INTRODUCTION

Welcome to Balardi. We are committed to safeguarding your privacy and ensuring that your personal information is protected. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website : www.balardi.com or use our mobile application. Please read this policy carefully to understand our practices regarding your personal information. 

2. INFORMATION WE COLLECT

2.1 Personal Information. We may collect personal information that you provide directly to us when you use our Services, such as when you create a user account, place an order, subscribe to our newsletter, or contact customer service. This information may include: name; email address; phone number; billing and shipping addresses; payment information (credit card details, etc.); usernames and passwords. 

2.2 Non-Personal Information. We may also collect non-personal information that does not directly identify you. This may include: IP address; browser type and version; device information; operating system; location data (with your consent); usage data (pages visited, time spent on the website, etc.)

2.3 Cookies and Tracking Technologies. We use cookies, web beacons, and similar tracking technologies to collect and store information about your interaction with our Services. You can manage your cookie preferences through your browser settings, but some features of the Services may not function properly if you disable cookies. For more information about how we use cookies, web beacons, and similar tracking technologies please review our Cookie and Tracking Technologies Policy

2.4 Information Collected by Shopify. Our Services are powered by Shopify Inc. ("Shopify"). Shopify may collect and process certain personal information on our behalf, including but not limited to: transaction data (such as purchase history and payment information); information related to customer accounts (including usernames and passwords); usage data for analytics and website performance.

Shopify's handling of your data is governed by Shopify's privacy policies, which can be reviewed at Shopify's Privacy Policy.

3. WAYS WE USE YOUR INFORMATION

3.1 Provision of Services. We use your information (including, your personal information) to deliver and enhance our Services, including processing your orders, managing your user account, and optimizing your overall experience. 

3.2 Website and App Service Optimization. We collect device information, cookies, and browsing data to administer and improve our website and our mobile application. The legal basis is our legitimate interests in business operations.

3.3 Marketing and Communications. If you have opted to receive marketing communications or made a purchase, we may use your personal information (such as your name, email address) to send you updates, news, and offers via email, within our mobile application or other media. We may also combine this information with supplemental data from partners to personalize these communications. You can unsubscribe from email marketing at any time by updating your preferences in your user account profile, following the opt-out instructions in promotional emails.

3.4 Marketing and Personalization. We collect details such as your purchase and browsing history, preferences, and device information to send personalized offers. The legal basis is our legitimate interests in marketing similar products and, where applicable, your consent.

3.5 Your Balardi User Account Management. We collect your name, email, password, and optional details (e.g., phone number, addresses, gender) to manage your Balardi user account. The legal basis for this is the performance of a contract with you.

3.6 Order Fulfillment. To process orders, we collect your name, addresses, phone number, and order details (e.g., products, size, price). The legal basis is the performance of a contract with you.

3.7 Payment Processing. We collect payment information (e.g., credit/debit card number, cardholder's name, CVV) solely for payment processing and do not store it. The legal basis is the performance of a contract with you.

3.8 Customer Service. We collect your contact details and communication history to assist with issues, update you on service changes, and gather feedback. The legal basis is the performance of a contract and our legitimate interests in customer retention.

3.9 Service Quality Monitoring. We collect feedback and communication records to assess and improve our customer service. The legal basis is our legitimate interests in maintaining service quality.

3.10 Reviews. When you post a review, we collect your name, age range, and review content. The legal basis is your consent.

3.11 Fraud Prevention and Credit Checks. We collect various personal details and browsing information to perform fraud and credit checks. The legal basis is our legitimate interests in fraud prevention and legal compliance.

3.12 Location-Based Services. If you allow location access via the Balardi mobile application, we collect your location, name, and device information to provide relevant product information. The legal basis is your consent.

3.13 Research and Surveys. We collect your contact details and device information to conduct research and improve our website and services. The legal basis is our legitimate interests in business improvement.

3.14 Advertising and Retargeting. For advertising purposes, we collect email, cookie identifiers, and device information. The legal basis is our legitimate interests in targeted advertising.

3.15 Aggregated Reports. We use your order history to create statistical reports that do not identify you personally. The legal basis is our legitimate interests in business operations and website improvement.

4. SHARING YOUR INFORMATION

4.1 Third-Party Service Providers. We may share your information with third-party service providers who assist us in operating our Services, processing payments, fulfilling orders, and conducting analytics. These providers are required to protect your information and use it only for the purposes we specify.

4.2 Legal Compliance. We may disclose your information if required by law, or if we believe that such action is necessary to comply with legal obligations; protect and defend our rights or property or prevent fraud or other illegal activity.

4.3 Business Transfers. In the event of a merger, acquisition, reorganization, or sale of all or a portion of our business or assets, your personal information may be transferred to the acquiring entity as part of that transaction. We will ensure that the new owner is bound by terms that offer a comparable level of privacy protection as this Privacy Policy.

5. LEGAL COMPLIANCE

5.1 General Data Protection Regulation (GDPR) - EU/EEA/UK. If you are located in the European Union (EU), European Economic Area (EEA) or United Kingdom (UK) we process your personal data in compliance with the EU/UK GDPR. You have the following rights:

• Right to Access: You can request a copy of the personal data we hold about you.

• Right to Rectification: You can request corrections to your personal data if it is inaccurate or incomplete.

• Right to Erasure: You can request the deletion of your personal data under certain conditions.

• Right to Restrict Processing: You can request that we limit the processing of your personal data under specific circumstances.

• Right to Data Portability: You can request that your personal data be transferred to another organization in a structured, commonly used, and machine-readable format.

• Right to Object: You can object to the processing of your personal data based on legitimate interests or for direct marketing purposes.

• Right to Withdraw Consent: If you have provided consent for the processing of your data, you can withdraw it at any time.

To exercise any of these rights, please contact us at info@balardi.com We may require proof of identity to process your request.

5.2 California Consumer Privacy Act (CCPA) - US. For California residents, we comply with the CCPA, which provides the following rights:

• Right to Know: You can request disclosure of the categories and specific pieces of personal data we have collected about you.

• Right to Delete: You can request the deletion of personal data we have collected, subject to certain exceptions.

• Right to Opt-Out: You can opt-out of the sale of your personal data to third parties.

• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise these rights, please contact us at info@balardi.com 

5.3 Virginia Consumer Data Protection Act (VCDPA) - US. For Virginia residents, we comply with the VCDPA, which provides the following rights:

• Right to Access: You have the right to request information about the personal data we collect and process about you. 

• Right to Correct: You have the right to request that we correct inaccurate or incomplete personal data. 

• Right to Delete: You have the right to request that we delete your personal data, subject to certain exceptions. 

• Right to Data Portability: You have the right to request that we transfer your personal data to another controller in a structured, commonly used, and machine-readable format.   

• Right to Opt-Out: You have the right to opt-out of the processing of your personal data for targeted advertising.

To exercise these rights, please contact us at info@balardi.com  

5.4 Other International Data Protection Laws. We are committed to complying with all applicable privacy laws and regulations, both domestically and internationally. We regularly review and update our privacy practices to ensure adherence to evolving legal frameworks. While this Privacy Policy specifically addresses certain jurisdictions, we strive to uphold equivalent privacy standards in all regions where we operate. If you have questions or concerns about how your personal data is handled under specific laws not explicitly mentioned here, please contact us at info@balardi.com 

6. SECURITY  

We implement a variety of security measures to protect your information from unauthorized access, use, or disclosure. However, no data transmission over the internet or electronic storage is 100% secure, so we cannot guarantee absolute security.  

7. BEHAVIORAL ADVERTISING

We may engage in behavioral advertising to show you relevant ads based on your interests and browsing behavior. We use cookies and similar tracking technologies to collect information about your online activities and interactions with our Services. This information helps us deliver targeted advertisements that we believe may be of interest to you. You can opt out of behavioral advertising by adjusting your ad preferences through the ad settings of your browser or by using opt-out tools provided by third-party advertising networks.

8. DO NOT TRACK

Our website does not currently respond to "Do Not Track" (DNT) signals. DNT is a web browser setting that allows users to opt out of being tracked by websites. Since there is no standardized approach to responding to DNT signals, our current practices do not accommodate them. If you wish to limit tracking, you can adjust your privacy settings in your browser.

9. DO NOT SELL PERSONAL INFORMATION

In compliance with applicable privacy laws, including the California Consumer Privacy Act (CCPA), we do not sell your personal information to third parties. If we change our practices in the future and begin selling personal information, we will update this Privacy Policy and provide you with a mechanism to opt out.

10. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. This may include retaining information to comply with legal obligations, resolve disputes, enforce our agreements, and maintain records of transactions. When your personal information is no longer needed, we will securely delete or anonymize it in accordance with applicable laws and regulations.

11. YOUR CHOICES

11.1 Access and Update. You can access and update your account information at any time by logging into your account on our website or mobile app. You are responsible for keeping your information accurate and up-to-date.

11.2 Opt-Out. You can opt-out of receiving marketing communications from us by following the unsubscribe instructions included in the emails we send or by contacting us directly.

11.3 Data Deletion. You may request the deletion of your account and personal information by contacting us. Please note that we may retain certain information as required by law or for legitimate business purposes.

12. CHILDREN’S PRIVACY  

Our Services are intended for individuals aged 18 and older. We do not knowingly collect personal information from persons under the age of 18. If we become aware that we have collected personal information from someone under the age of 18, we will take immediate steps to delete that information.

13. INTERNATIONAL DATA TRANSFERS 

Your information may be transferred to, and processed in, countries other than your country of residence. These countries may have different data protection laws. By using our Services, you consent to the transfer of your information to these countries. We implement appropriate safeguards, such as standard contractual clauses, to ensure your data is protected.

14. CHANGES TO THIS PRIVACY POLICY  

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on our website with a new effective date. Your continued use of our Services after any changes signifies your acceptance of the updated Privacy Policy.

15. CONTACT US 

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: info@balardi.com